So a road sweeper is driving down the street, when it makes a rather ambitious attempt to get through a narrow gap and ends up damaging a car. For reasons unknown, the driver doesn't bother to stop. Fortunately, one of the neighbours has CCTV which caught the whole thing.
An old bird wrote Mrs Buckos car off last week by crashing into it and another one, while they were parked up. Mrs B has just replaced the wreck with a £1500 Land Rover Freelander, the most expensive car we have ever owned. She's pig in shit, happy.
Anyhoo, that story never made the papers. Why? Because quotes like...
No bother, the insurance company are taking care of it.
...don't get you your fifteen minutes.
You want something that gushes emotion. Oh, here's a good one:
The 31-year-old mother-of-one, who is seven months pregnant, said she had been visiting an ill relative when the crash happened.
Mother. Pregnant. Visiting ill relative. That ticks a few boxes.
Why are they always pregnant or ill or both? And what difference does it make to the insurance claim?
Just bloody milking it.